Leadership

Meet Our 2026 Board of Directors

We are excited to introduce the inspiring leaders who will help guide the Southwest Florida Hispanic Chamber of Commerce this year. With a shared passion for empowering Hispanic businesses and strengthening our community, this incredible group is ready to make a meaningful impact in 2026.

Silvia B. Diez, President / Chair

Silvia B. Diez

President / Chair
Mujeres Emprendedoras

Silvia leads the Southwest Florida Hispanic Chamber of Commerce with a passion for empowering Hispanic-owned businesses across the region. Through her work with Mujeres Emprendedoras, she brings deep community leadership and a commitment to advancing economic opportunity for our members.

Edye Button, Vice President

Edye Button

Vice President
Cash Flow Strategies

Edye supports chamber strategy and operations, drawing on her expertise at Cash Flow Strategies to help members and the chamber itself grow with strong financial footing and clear direction.

Iris Serrano, CFP®, Treasurer

Iris Serrano, CFP®

Treasurer
HBKS Wealth Advisors

A Certified Financial Planner with HBKS Wealth Advisors, Iris oversees the financial stewardship of the chamber and lends her expertise to members navigating business finance and long-term growth.

Jennifer Rodriguez, Secretary

Jennifer Rodriguez

Secretary
Lee County Economic Development

Jennifer brings her experience with Lee County Economic Development to the board, keeping the chamber's records and communications running smoothly while helping connect members to regional growth opportunities.

Patricia Arevalo, VP of Memberships

Patricia Arevalo

VP of Memberships
Arevalo Insurance

Patricia, of Arevalo Insurance, champions our membership experience — welcoming new members, strengthening engagement, and connecting businesses to the resources they need to thrive.

Marissa Gonzalez, VP of Outreach

Marissa Gonzalez

VP of Outreach
LegalShield

Marissa, with LegalShield, builds bridges between the chamber and the wider community, leading outreach efforts that elevate Hispanic businesses and partnerships across Southwest Florida.

Elizabeth Goldbach, Board Member at Large

Elizabeth Goldbach

Board Member at Large
SBDC @ FGCU

Elizabeth, of the Florida SBDC at FGCU, contributes broad community insight and small-business development expertise, supporting initiatives that advance our mission across all five counties we serve.